Luminar, the UKs largest nightclub operator with the Oceana, Liquid and Lava Ignite brands, has launched its biggest ever campaign for its student brand “Fuzzy Logic” to coincide with the arrival of this year’s fresher’s.
Launched in September 2010, Fuzzy Logic has quickly established itself within the student market and is already the country’s largest commercial student brand; fresher’s 2011 will see the one millionth student attend a Fuzzy Logic event.
Stephen Lynn, Head of Marketing for Luminar says ‘Fuzzy Logic is running in 44 Luminar clubs and is providing students with the very best in entertainment from the likes of Calvin Harris, The Inbetweener’s and cast members from Geordie Shores and The Only Way is Essex, combined with value for money drink offers and a strong brand that students can relate to’.
Luminar is working with leading student agency ‘Rough Hill’ to develop and enhance the Fuzzy Logic brand and has embarked on a comprehensive promotional campaign across student press and facebook, as well as a dedicated website: www.fuzzylogicclub.co.uk
